404 Feat Eloge House Music 17.1.2004 @ Helsinki

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STORY

Eloge House Music is a Swedish brand for fresh and funky electronics. We specialize in what we fundamentally call house music. Not in that ”same as it ever was” interpretation of the word. But house as a modern disco sound that needs to keep moving and push boundaries to stay relevant, and thereby true, to us and our environment. Working closely with renowned Swedish producers like Martin Venetjoki, Håkan Lidbo, Tony Senghore and The Wiggs, we're always up to something funky with that extra edge and attitude.

ELOGE DJ'S

DJ, producer and label manager Mikael Persson is today one of the most active men in the Swedish house and techno scene. It all started back in 1995 when he started G-Force Records, one of very few labels for electronic dance music in the country at that time, together with his friend Magnus Hjelte. After a few years Mikael felt that the he wanted to shape the label into a more characteristic brand so he decided to split up of G-Force into several musically more well defined labels. Eloge House Music was started by the fall of 1999, Facets during the spring 2000 and G-Force Records was restarted with a new serie of catalogue numbers under the name GFR during the summer 2000. The three labels covers all the different directions in modern club music that Mikael finds interesting at the moment and together they makes up the Backbone Rhythms label group. The latest addition to the label group is the Formula Premiere 12” compilation series that will be run as a sub label to GFR. The label will continuesly release four-track compilations with the best producers in the techno scene and also present some of the new talents who will make the GFR as their home base for driving techno productions.

Mikael’s first own release came out 1996 on his own label G-Force and he has since then released mostly on his own labels (G-Force/GFR and Facets) but also on labels like Armalyte (Stockholm) and Tritone (Frankfurt). Lots of globally celebrated house and techno producers has appeared on Mikael’s labels the last few years. Productions and/or remixes by Samuel L Session, Umek, Deetron, Leandro Gàmez, Mhonolink, Tony Senghore, Jori Hulkkonen, Håkan Lidbo, Kompis, Alexi Delano, Martin Venetjoki and Rino Cerrone has been released on the three labels. All the releases has been efficiently distributed all over the planet by the different distributors Mikael has chosen to work with for the different labels. Mikael has since the summer 2003 put an serious effort into production of slower and much more minimal techno beats. The demo CD caused serious action from the few labels it was sent to and the first release will be out on German minimal label Traum before the summer 2004.

Mikael has been Dj:ing since the early nineties and his DJ skills has taken him to play at great clubs and parties in many European countries. Mostly in Sweden, of course, but also in Finland, Norway, Spain, Croatia, Slovenia, Czech Republic, Yugoslavia, France, Poland and Germany. Mikael’s style and skills behind the turntables has developed all the time, both technically and in the very important matter of making the right music selection for the moment. He is today doing his sets with three turntables at the same time to be able to control the output even more

CHARTS

Leandro Gàmez Debujos Reinimados Phont Music 31
Hertz & Mhonolink Sway 7 Sway 7
V/A Formula Premiere, Race 1/2 GFR 1211
Lars Klein Naked Blade NW Dynamics 5
Hardform Dirty Streets EP Spiel-Zueg 23
Speedy J & Adam Beyer Collabs 100 Novamute 130
Samuel L Session New Soil Mixes SLS16
Marco Bailey Remixes MB Electronics 10
Unknown Unknown Wet 18
Joel Mull Reshape Inside 12

Ben Sims Momento en el tiempo Primate 065
Mhonocell Main Vein Mhonday Music 03
Stanny Franssen Basic Rendering Genetic 1211
A. Richley & R. Rivera Protect Your Soul Ape 005
Adam Beyer & Henrik B Sound Identification Drumcode 25
Steve Stoll Observer Nova Mute
Samuel L Session Bits And Pieces SLS10
Bando On Shipboard Isoghi 09
Joel Mull ISX Inside 10
??? ??? Primate 067

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